Tuesday, 24 August 2010

THQ: "We Don't Care About Used Game Buyers"

If you're one of those people who disagree with the additional fee that THQ have affixed to UFC Undisputed 2010 and Smackdown vs. Raw '11, Cory Ledesma has a message for you: go forth and multiply.
"I don't think we really care whether used game buyers are upset because new game buyers get everything... so if used game buyers are upset they don't get the online feature set I don't really have much sympathy for them. That's a little blunt but we hope it doesn't disappoint people. We hope people understand that when the game's bought used we get cheated. I don't think anyone wants that so in order for us to make strong, high-quality WWE games we need loyal fans that are interested in purchasing the game. We want to award those fans with additional content."
I don't even know where to begin with this. First off, after UFC Undisputed did so poorly that THQ had to revisit how often they make the game, the last thing they should be doing is insulting a large portion of their paying audience. No matter where that money goes at the end of the day, it's still THQ games that are being bought, and that brand recognition has benefits. Used game buyers are not criminals; they're people on a budget, and they likely don't take well to being branded as one step above criminals. In his desire to land on companies like GameStop, Mr. Ledesma has slapped a large portion of his fans in the face.

Furthermore, I'm tired of companies telling us that they're giving us "additional content". They're not "giving" us anything, they're taking it away from the people that buy the game used. If you go into a store in a few months and buy Smackdown vs .Raw '10 and Smackdown vs. Raw '11 used, you will get a significantly better experience with the older game. That's a fact. Allowing us to have one classic wrestler by pre-ordering the game isn't "giving" us anything, it's dangling a carrot in front of our heads.

I have a recommendation to Mr. Ledesma: instead of crying about people trying to save a few bucks, how about actually making Raw vs. Smackdown worth buying for people that aren't hardcore fans of the WWE? Speaking purely from a personal standpoint, the engine's been the dog's bollocks since the PlayStation 2 days. Lastly, if online content is that painful for everyone to provide? Then decentralize it. There's a novel concept.

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