Tuesday, 17 August 2010

THQ Announces New Wii Peripheral

THQ have announced they are launching a new peripheral for the Wii, entitled the uDraw Gametablet. It plugs into the Wiimote and will allow users to draw images on-screen.

The hardware is due to launch in North America in November and in Europe early next year, and will launch alongside a Wii iteration of Pictionary, uDraw Studio and Doo’s Big Adventure, and prices for it are expected to be confirmed by THQ soon. THQ’s Martin Good commented:
"In developing the uDraw GameTablet, we wanted to deliver a gameplay experience that would offer families a unique and fun way to play with the Wii."

"Pictionary was a natural fit for the uDraw GameTablet as it's a game people have known and loved for years, and by marrying the two, we are offering families an entirely new and entertaining way to play the game."

"This is an exciting time for the Wii market. With the introduction of the uDraw GameTablet, THQ is providing an entirely new and unique way for kids and families to play with the Wii, while further enhancing what Nintendo has already done in expanding the world of videogames to new audiences."

"Nintendo also said on Wednesday [last week] that the company has sold 74 million Wii units worldwide as of June 2010 - selling faster than the PlayStation 2 from Sony."

"We are conducting a multi-million dollar global marketing campaign in support of the uDraw GameTablet that will include TV advertising, PR, online and social media initiatives, and more."

"Nintendo is also providing great support in terms of publicly endorsing uDraw and working closely with us to help make sure we maximize the launch. The campaign will communicate how uDraw opens a world of inspiration to create, play and share on the Nintendo Wii."
Further announcements regarding the device including support from other developers and publishers could take place at Gamescom, which runs until this Sunday.

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