Tuesday, 24 August 2010

Tesco Moves Into Preowned Market

UK supermarket Tesco is trialling their own preowned games campaign in some of their stores across the UK in attempts to join the already flourishing second-hand games market.

The supermarket chain is currently running print adverts in various newspapers showing their trade-in values for some of the newest titles and also promoting that trade-in credit can then be redeemed against anything they have in store. Consumers will also be able to purchase pre-owned titles from participating stores over the next few weeks once their preowned stock increases.

60 of their stores are currently accepting game trade-ins which have expanded from the initial store at Basildon Pitsea that the trial originally began with late last year.

If it takes off you'll be able to trade in a few titles to cover your week's food shopping through your local Tesco if money is tight until the next payday. Do you think it's a good idea that Tesco is trying to work its way into the pre-owned games market in the UK?

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