Reviewers Should Go The Long Haul Say Respawn

In a recent talk at the Building Blockbusters panel at this year's QuakeCon, Respawn Entertainment founder Vince Zampella has said that he feels reviewers should finish games before they produce reviews of the titles they cover. When speaking with the audience at the panel Zampella had this to say on the matter:

"I've seen reviews where people have written things about the game that are untrue - like that feature doesn't exist, so they obviously didn't play through the entire game."

Also on the panel was Bethesda's Todd Howard who added that:

"If I'm going to play Modern Warfare multiplayer, I know that I'm in for 50 hours, so they do a lot of research, so when the research is a review where some guy didn't spend a lot of time playing your game, that's crushing.

"But if they're going to give you criticism and they've obviously played the game and thought about it, which we all get, it's actually helpful."

Finally, co-fcounder of Respawn, Jason West, had this to add on the subject:

"The way Rotten Tomatoes works for movies I think is a lot more accurate reflection of positive or negative, versus 92, versus 91.3, and they all get averaged out and it's pretty random."

All interesting comments for sure but does Mr. Zampella think that the gaming press have more than 24 hours a day to play every game they review to completion? Can a games player not get a good grasp of whether a game is enjoyable or not within 2-3 hours?