Monday, 30 August 2010

Microsoft Will Still Cater For Hardcore PC Gamers

Microsoft has responded to thoughts that the publisher is abandoning the hardcore PC gamer and opting for the casual space. Microsoft Game Studios GM, Dave Luehmann has confirmed the studio is working on at least one title at the moment, that encourages hardcore PC machine gaming:
“There are other products, and I can think of one in particular, that will really encourage that type of behaviour."

“I think you need to go where your audience is. Think of it as a barrier to entry. So, there’s a cost barrier to entry, there’s a hardware requirement barrier to entry. Using web games as an example, think about that funnel, from very, very casual to core MMO players. How do you bring your customers into a funnel, into a relationship with a company and then give them lots of different product offerings?"

“If they want to go deeper into that funnel, we’ve got a good option. There’ll be more announcements.”
Is hardcore graphic-whore PC gaming still popular these days? Or has the advent of high powered, up-datable consoles blurred the line between console and PC gaming? The popularity of Modern Warfare 2 on both console and PC has meant whatever set up you use, you can enjoy titles online, whatever your preferred format.


Superbus said...

PC gaming is starting to make more headwinds due to the fact that hardware and their respective costs have about stabilized; the days where a modern PC one day is obsolete six months down the line are behind us for the most part, as a Radeon HD 4870 will run every game currently on the market without a hitch.

The issue I have with someone at Microsoft saying this is that they have incentives - due to friendly deals with AMD and Intel - to push the boundaries on expanding the need for people to upgrade their systems. Normally, I would say this fits a niche - PC gaming is getting more casual and less hardware-centric as the market shifts to MMOs and Facebook games - but with Microsoft, everything has an ulterior motive.

Anonymous said...

I used to be a hardcore PC gamer, but I don't see the advantage of it these days