“There are other products, and I can think of one in particular, that will really encourage that type of behaviour."Is hardcore graphic-whore PC gaming still popular these days? Or has the advent of high powered, up-datable consoles blurred the line between console and PC gaming? The popularity of Modern Warfare 2 on both console and PC has meant whatever set up you use, you can enjoy titles online, whatever your preferred format.
“I think you need to go where your audience is. Think of it as a barrier to entry. So, there’s a cost barrier to entry, there’s a hardware requirement barrier to entry. Using web games as an example, think about that funnel, from very, very casual to core MMO players. How do you bring your customers into a funnel, into a relationship with a company and then give them lots of different product offerings?"
“If they want to go deeper into that funnel, we’ve got a good option. There’ll be more announcements.”
Monday, 30 August 2010
Microsoft has responded to thoughts that the publisher is abandoning the hardcore PC gamer and opting for the casual space. Microsoft Game Studios GM, Dave Luehmann has confirmed the studio is working on at least one title at the moment, that encourages hardcore PC machine gaming: