Monday, 30 August 2010

EA Sports MMA Binned In Denmark Over Advertising Law



The country of Denmark has a law banning the advertisement of energy drinks, related to their law banning alcoholic beverages, which has just cost the country a video game. EA Sports has decided that instead of removing the offending advertisements, they are simply not going to release EA Sports MMA in Denmark, citing authenticity issues.
"We are adhering to laws in Denmark that restrict the use of energy drink product placement in-game, and therefore are not shipping EA SPORTS MMA in that region. Our game authentically recreates the sport of MMA in every facet, including energy drink in-game sponsorships on fighter shorts, gear, and in fight venues."
Considering the fact that companies in past years have decided to censor releases in order to adhere to local laws, this strikes me as a curious reaction. This reads to me like a power play; EA Sports is flat-out telling the entire country of Denmark "you do things our way, or you don't do them". This would be like EA Sports not releasing NHL '11 in America because TD Bank wouldn't let them use the TD Garden name for the Bruins' stadium. Now, because of a frivolous issue, the game is essentially banned, which does little more than drive sales underground to the grey market.

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