Thursday, 5 August 2010

EA Growth Driven By PS3 Sales

EA CEO John Riccitiello has revealed during EA's current financial call that sales are up and the main growth came from PS3 thanks to its more attractive price point:
“This [growth] is driven by the Sony PS3, which is up sharply on its attractive price point."

“Microsoft is also starting to gain traction with its new enhanced Xbox 360 form factor. This trend plays into our strength given our share position on high-definition consoles.”
EA CFO John Schappert added that PS3 software sales had grown 40% year-on-year, a direct benefit to EA, as it was now “the leading third-party publisher on the platform”.

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