Wednesday, 4 August 2010

Digital Game Purchases Only 10-20% Of Market

Rumours of the demise of the boxed retail sector have been greatly exaggerated. So says Bo Andersen of the Entertainment Merchants Association.

According to the (EMA), 80%-90% of videogame purchases in 2009 were of boxed retail games. This is despite the rise of digital services such as Xbox Live, the Playstation Network and Steam, as well as easier routes for pirated material such as Bittorrent.
"While there has been a great deal of focus recently on the slippage of revenues in the DVD market, the untold story is that consumers' embrace of home entertainment remains very strong and packaged media is the preferred delivery instrument."
While the previously mentioned services have become more popular, this isn't too much of a surprise. In most countries, particularly the UK and Canada, broadband speeds combine with low data caps to prevent mass downloading. Furthermore, most of the games people buy - especially big-budget titles - aren't available digitally, or are only available after the game's initial release, like Grand Theft Auto IV. Even places where you can buy either digitally or via retail - such as Microsoft's Games on Demand service, or PSP games on the PSN - charge extremely high rates for digital copies compared to what you get in retail. Until that changes, expect these numbers to hold steady.

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