Wednesday, 18 August 2010

David Beckham Announced As Ambassador For EA Sports Active 2

EA Sports has announced the signing of global football superstar David Beckham as brand ambassador for EA Sports Active 2.

Beckham will act as the franchise spokesperson and will be featured in advertising and retail material across Europe and Australia. EA Sports Active 2 focuses on improving muscular strength, endurance and flexibility, as well as improving cardio; it will combine a heart rate monitor and motion tracking data to deliver a fitness experience that achieves authentic, measurable results.

EA Sports Active 2 will be available on Kinect for Xbox 360, PS3, Wii, iPhone and iPod touch in Europe and Australia on November 19th.

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