Friday, 6 August 2010

Capcom CEO Hints At More Paid Content

In an interview with Fuji Sankei Business Eye, Capcom CEO Haruhiro Tsujimoto stated his method of getting Capcom out of their financial doldrums.

Tsujimoto said that Capcom plans on expanding online paid content services for game consoles. The company hopes to bring more titles that use online billing systems to platforms like the PlayStation 3.

Tsujimoto explained that, in order to increase earnings from software, "Once a game has been purchased, it's not the end. It's essential that we create a system to get players playing for a long time." To achieve this, Capcom plans on strengthening sales of paid add-on content with such things as item downloads."

The start of this is being seen in Japan with Dead Rising Case 0, which Sankei describes as a "free demo" that I would compare more to Sony's Gran Turismo 5 Prologue. Capcom is surely to expand on this in Japan, as well as their stated intention of expanding their casual and social gaming influence.

Eventually, we're going to get to the point where demos are no longer a tool to see if a game is a viable purchase, but instead are a commodity that is charged and traded for as if they were games themselves. We're starting to see it with the proliferation of "premium" demos on Playstation Plus and Xbox Lve Gold, but it seems like what Capcom is doing in Japan is the future. If so, it's a bleak one indeed.

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