Monday, 9 August 2010

Black Ops To Be Activision’s Biggest Launch Investment Ever

In a conversation with investors, Activision CEO Bobby Kotick stated that Call of Duty: Black Ops will be the company’s biggest ever investment for a game’s launch:
"[Black Ops] is across the board, the biggest investment that we've ever made in a launch of a title. And I think when audiences see the product, they'll see why we're doing it this way."

"But the market opportunity is bigger than it's ever been. The installed base of hardware is bigger than it's ever been. The product has incredibly broad appeal, but it also has a whole host of functions that are going to be unique to the core consumer. And from that perspective, we feel like it's the most appropriate Activision product to put these kinds of resources behind."

"I think there's a lot of competition, not just from games but from a whole host of other things that you can do with your leisure times. And this is something that we think has the potential to break through and appeal to a much broader consumer base than ever before."
Speaking about the fallout of staff from its studio Infinity Ward following the sacking of studio heads West and Zampella, chief financial officer Thomas Tippl claimed they have received around 5000 applications this year for developers wanting to work at Infinity Ward or new studio Sledgehammer:
"Year-to-date, we have received approximately 5000 applications for positions at our Infinity Ward and Sledgehammer Studios alone."

"And out of that incredible pool, we've selected approximately 60 extremely talented individuals to join our teams. These additions have been important, and we've been very pleased with the game development you've seen from both studios to date."
The game is down to release on Xbox 360, PS3, Wii and PC on 9th November.

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