Tuesday, 31 August 2010

AMD Eliminating The ATI Brand of Graphics Cards

AMD has decided, four years after buying ATI, to retire the brand altogether, merging the ATI Radeon line under the AMD moniker. Though this is little more than a branding decision for high-end graphics cards such as the next line of Radeon HD line, the move will see fruit when the first line of combined CPU/GPU chips come out later this year.

The move comes after some focus testing by AMD, which show that customers are savvy to the "differences" between ATI and AMD, indicating that a rebranding would not affect sales.

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