US games specialist GameStop, has acquired popular online browser gaming hub, Kongregate, which will become a wholly-owned subsidiary of the chain. GameStop CEO J. Paul Raines commented:
"Kongregate advances GameStop's digital strategy by providing a gaming platform for casual, mobile and browser games that can be promoted and played by our existing gamers. We welcome the Kongregate team to the GameStop family."Kongregate co-founder Jim Greer added:
"Our company's unique DNA has given more than 8500 game developers the tools to make their games social, reach a huge audience and make money from over 30,000 innovative games."While intentions of the acquisition are yet to be revealed, it looks like a smart move by the leading games retailer to gain a strong foothold in the ever-growing free-to-play online market.
"This includes access to virtual currency and robust community features such as leaderboards, player achievements, profiles, multiplayer, dedicated game forums, and a site-wide leveling system."
1 comment:
Kongregate acquired by GameStop? This is indeed a very smart move, but I wonder what does GameStop has in mind, specifically.
We all know that Google invested about 1 million in Zynga (Facebook developer of Farmville). Clearly, Google wants to create a whole new business, a very profitable one (ie. Google games). But for GameStop isn't clearly what the reasons behind this acquisition are.
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