"With the help of third party companies, SCE will enrich the licensed product line-up and deliver various quality lifestyle products that will make the PlayStation brand more accessible than ever."What this means in simple terms is that you'll see a lot more merchandise using Sony's iconic logos such as the PS3, PSP, PSPgo, PS2 and PlayStation logos made by those who pay for it.
Wednesday, 28 July 2010
Sony has extended its logo licensing to allow manufacturers to include its logo on clothing, accessories and other non-gaming related products. The existing program also has 45 licenses with 123 items and with this extension, Sony hopes to increase numbers with new lifestyle branded items: