Thursday, 8 July 2010

Reviews Do Impact Consumer Purchase Decision

US games industry analyst EEDAR has carried out a study on how review scores affect a consumer's decision to purchase a game. Apparently, quite a bit. The report stated:
"91% of participants shown high review scores for Plants vs. Zombies would recommend the product to a friend compared to only 65% of participants shown low review scores and 79% of participants shown no review."
Jesse Divnich, vice president of analyst services for EEDAR added:
"Video games are increasingly contributing to the overall health of the entertainment sector, so it’s crucial to understand behavior."

"The study findings clearly indicate that properly leveraging game reviews to form a positive anchoring effect can dramatically increase consumer’s perception, adoption and willingness to recommend a game title."

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