Tuesday, 20 July 2010

PGA Sales On The Slide

Tiger Woods’ PGA Tour 2011 has suffered from a massive 68% drop in sales in the US during its opening month, comparative to the franchise’s 2010 instalment. The Wii version was most significantly affected, suffering a massive 86% decline.

Speculating on possible reasons for the drop-off specifically on the Wii, analysts Cowen & Company’s Doug Creutz wrote to investors:
"Although this is probably due in part to the fact that last year's version shipped bundled with Nintendo's new MotionPlus controller, we are concerned that Woods' scandal woes may have permanently damaged the sales potential of what we believe to be EA's third most important sports franchise, behind Madden and FIFA."
Similarly, Skate 3’s first two months of sales in the US were down 40% comparative to Skate 2 last year, and Green Day: Rock Band’s sales have fallen far below expectation with just 82,000 copies shifted.

However, we would also question whether this is in part due to the roll out of EA’s Online Pass scheme, which has so far been rolled out in Tiger Woods 11 and Skate 3. It could be an uncanny coincidence - and it’s worth bearing in mind that sales of almost all software are down at the moment - or perhaps it’s a case of consumers voting with their wallets in lights of EA’s efforts to profit from the pre-owned market.

No comments: