Tuesday, 6 July 2010

Kotick Not Happy With Current State Of Xbox Live Revenue

Activision overlord Bobby Kotick has expressed his dissatisfaction with the current business models for online services such as Xbox Live that take such a large portion of revenue from third-party content providers. Kotick reference the Modern Warfare 2 map pack:
“We’ve heard that 60 percent of [Microsoft’s] subscribers are principally on Live because of Call Of Duty. We don’t really participate financially in that income stream. We would really like to be able to provide much more value to those millions of players playing on Live, but it’s not our network.”
Kotick touched on new consoles needing to address this issue:
“We have always been platform agnostic. [Consoles] do a very good job of supporting the gamer. If we are going to broaden our audiences, we are going to need to have other devices.”
This comes from the man who wants to make Call of Duty subscription based.

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