Monday, 5 July 2010

Gamers Prefer Retail Copies Over Digital Downloads

A new report published by Ipsos MediaCT states that 64% of 1,000 respondents prefer physical discs to digital downloads when purchasing a game. Ipsos MediaCT director Ian Bramley commented:
“I believe the preference for physical discs amongst next-gen gamers reflects the potential value they derive from the pre-owned market, which is holding up the preference for physical – this is unlike the music and film markets."

“Physical games discs have a long and well-established history, which is a deep mindset to change – particularly when gamers build a physical collection as they fear losing digital versions. In-store browsing is also important to buyers.”
Surely the easiest way to go about things is to release a title simultaneously via retail and digital...? One thing publishers do need to consider is that if you're taking away someone's physical disc and instruction manual... why would they feel easy paying the same amount, make it cheaper to purchase digitally.

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