Monday, 26 July 2010

Bushnell Believes The Time Is Right For Atari

Following his return to the company he founded, industry legend Nolan Bushnell has said the time is right for Atari to capitalise on what made it successful back in the day commenting it's the only true worldwide brand that is recognised and understood:
“One of the things I would like to point out is that I just joined the board. I’m actually on a learning curve of what is going on at Atari. We’ll have some great stuff to be announced in a couple of months."

“Right now, though, I agree that the historical point about games, and the historical question of the social arcade experience fits hand in glove with some of the things that are happening in the social media and the casual game market today. It’s gonna be such a no-brainer, that it almost goes without saying."

“It’s important to remember that Atari is probably the only true worldwide game brand that is recognized and understood. Atari earned its name and its fascination because it was a technical and innovation leader."

“I think that kind of DNA in the brand can be used very, very powerfully in today’s marketplace.”
Bushnell also revealed his faith in motion control gaming:
“The new controllers are very natural. A lot of people don’t realize that many of the things that stifle casual gamers are picking up a current game controller after not playing video games for a long time."

“Triangles and X’s and trigger guards and two or three thumb motion systems. It’s really, really hard. Games have a very, very steep learning curve. All these other (motion controllers) are very, very enabling for everybody.”
Full interview with the man himself, here.

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