“We need to sell 10 million units,. That’s actually the new target, right? We do Top 10 games, our stuff is quite successful. I know Mass [Effect 2] is number eight so far this year, in North America."
“Sometimes I’m facetious when I say some of those things, knowing that we can sell a few million but seeing that someone else can sell 25 [million]. You’re kinda like, ‘Well, that’s a hit!’ We always joke that if we only do half as well as Blizzard on Star Wars: The Old Republic, we’ll be quite satisfied."
“We’ve been very fortunate. I always joke about that, but I think we know how lucky we are. When we’re saying that, we always know that we’re super-fortunate that we have a nice combination of things going on – really great support from EA, a budget to make great big giant games."
“We recognize that in a sense it’s a privileged position we’re in.”
Thursday, 29 July 2010
BioWare co-founder Greg Zeschuk has commented that his studio is in a very fortunate position under EA, and believes with their support the developer can break the 10 million unit sales mark in the future: