Monday, 5 July 2010

Big Releases Sell Smaller Amounts Than Expected

According to recent NPD results titles such as Alan Wake, Prince of Persia: The Forgotten Sands and Blur have each sold less than 200,000 units in their first month of release. Additional titles in May that have had a similar experience include Shrek Forever After, Lost Planet 2, Skate 3 and Iron Man 2. Wedbush analyst Michael Pachter had this to say on the matter:
"The May lineup was indeed stacked in favour of dramatic growth. We expect investors to remain spooked by the May results, as they are beginning to reinforce the notion that the video game industry is in a state of persistent secular decline."
Well, that and we keep on getting told by the press that things are going to get worse but y’know, when it comes to self-fulfilling prophecy and life things come in waves and no doubt the games market will begin to flourish again, especially with the 3DS, Kinect and Move all coming out this year.

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