Monday, 5 July 2010

Analyst Not Convinced Kinect Will Change Microsoft Audience

Motion control may be the hook for casual gamers, but industry analysts DFC Intelligence don't believe the release of Microsoft's Kinect will expand the Xbox 360 beyond its core audience. A report from the firm stated:
“The Xbox 360 clearly needs to diversify beyond the core first-person shooter audience."

“Microsoft is putting almost all its eggs into the Kinect as a way to appeal to the ‘casual’ consumer and expand its user base."

“Unfortunately, based on what we have seen, DFC continues to feel that Microsoft is going to struggle to expand beyond its core audience.”

“There are numerous problems with this approach, but the biggest problem is Microsoft, at its core, is simply not an entertainment company. Almost every time Microsoft has tried to emulate successful entertainment products they have failed."

“We don’t know the price of the Kinect, but it is definitely not free. An Xbox 360 with a Kinect is likely to cost as much as an annual membership at the local YMCA.”

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