“It doesn’t make sense anymore. You’ve really got to focus."Studios under Activision's wings include: 7 Studios, Beenox, Bizarre Creations, FreeStyleGames, High Moon Studios, Infinity Ward, Neversoft, Radical Entertainment, Raven Software, Sledgehammer Games, Treyarch, and Vicarious Visions.
“People want the freedom to put all their resources against the big opportunity, and that’s what we’re trying to do. We saw it kinda coalesce around one or two titles a publisher."
“On the Guitar Hero side, yeah, we’re not pursuing the strategy of doing as many SKUs as we were. And that’s a good thing, because that will simplify the strategy around one release on the Guitar Hero side and focus on innovation there."
“So the opportunities and projects are just bigger; they’re more challenging. And it absolutely takes focus. I mean, it really does.”
Thursday, 8 July 2010
Activision executive VP of worldwide studios Dave Stohl has commented on Activision's future game development plans stating the publisher's studios will only work on one game at a time from now on: