In true Virgin style, Sir Richard Branson followed up the Virgin Gaming launch announcement by pulling up to the Electronic Entertainment Expo in a fully armored truck with $1-million in cash in hand. His message was clear – over the next 12 months Virgin Gaming will run a series of big prize tournaments with cash payouts totaling $1-million. Gamers from around the world will have the opportunity to win their share of prizes by visiting virgingaming.com and registering for official Virgin Gaming tournaments. Branson commented:
“Gamers want something new, something interactive and something fun. Virgin Gaming is just that – access to play the best games in super competitive tournaments with anyone in the world and win the biggest prizes and the most rewards. Giving away over $1 million in cash and prizes this year is proof. We’ve had great success with Virgin Games and Virgin Interactive Entertainment and recognized the enormous potential of an online community of 40 million daily users. I welcome gamers from novice to expert to join the online Virgin Gaming community.”Virgin Gaming will host a roster of competitive, triple-A titles from the world’s leading publishers in the interactive entertainment industry. Announcements of specific partners and titles will be made over the next several months.