Friday, 18 June 2010

US Consumers Spent $4.6 Billion On Used/Digital Games Last Year

US market research firm, the NPD Group has revealed US consumers spent around $4.5 to $4.75 billion on “used games, rentals, subscriptions, digital download games, DLC, and mobile apps” in 2009.

Map packs and game related downloadable content accounted for the majority of sales with physical copies and microtransactions making up the rest. NPD analyst Anita Frazier commented:
“Our expanded estimate of consumer spending reflects the growing number of options to purchase, acquire and interact with video games ranging from GameFly rentals to iPod Touch game apps."

“Consumer spending on social network games like those offered by Facebook would push this estimate even higher.”
The data was populated from a variety of source including point of sale tracking, consumer research and figures culled by NPD retail and its publisher partners.

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