Friday, 4 June 2010

Rare Changes Its Logo

The classic and well known golden R is now defunct. Coinciding with their 25th anniversary, Rare have decided to change their logo which now features their full name in grey. Studio head Mark Betteridge commented:
“Both Rare and the games industry have seen massive changes over the past 25 years, and right now it feels as if both we and the industry are continuing to evolve at an ever-increasing pace.”

"With this landmark anniversary coming up, and knowing that we have a really exciting future ahead, we felt now was the time to have a new image more in keeping with an innovative and creative entertainment company which aspires to be around for at least the next 25 years!”
This E3, Rare will show their current projects that have been focused on the Natal technology. Ever since Microsoft bought Rare, it's been harder and harder to trust a Rare game... Can they still reach the public?

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