Wednesday, 30 June 2010

PS3 No Longer Selling At A Loss

Hurray! Sony is no longer selling the PS3 at a loss as Sony's worldwide studio boss Shuhei Yoshida has revealed the PS3 is no longer costing the company to sell them:
"This year is the first time that we are able to cover the cost of the PlayStation 3. We aren't making huge money from hardware, but we aren't bleeding like we used to."
But don't expect a hardware price cut any time soon:
"When we bring the cost of hardware down, we are looking at opportunities to adjust prices if we believe that will increase demand at the moment, we are trying to catch up our production."

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