Monday, 28 June 2010

Iwata Says Past Successes Are Not Successful Now

The head of Nintendo, Satoru Iwata, has claimed that they need to abandon previously successful formulas if they are to improve falling sales in the game’s industry. He believes that gamers are not interested in titles that used to sell in their millions and the industry needs to realise this. He further added that:
“Something that is really fresh can make our industry grow. In the past, the formula was to make the computer graphics more gorgeous. It used to fit the taste of the majority of the gaming audience, but it doesn’t work so well in this day and age."

“It’s more difficult for us to come up with something new and different. The whole industry has to recognise that. Looking at the product line-up this year, these titles might have been big hits three years ago. But now, they are not selling that much. In other words, people get tired of games more quickly than they did before.”
He also added that it is not the recession but lack of innovative and great titles that have prevented continued prosperous sales of software in recent years.

Take it from the creator of Kirby, this guy’s probably onto something here. That and everyone owns a Wii already (and some have bought a 2nd or even a 2rd one to have in different rooms) and you more than likely have your answer for Nintendo’s declined sales right there so yeah.

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