"The free-to-play model is increasing in popularity at an astounding rate, both in the US and worldwide. We're seeing average revenue per paying user top $28 per month across the 145 titles that Live Gamer powers around the world. With engaging games and a solid monetisation strategy in place developers and publishers can see great success leveraging item-based business models.”Many games have seen incredible profits from a market that is still growing and benefiting from the social networks system as well as the classic MMO scheme. EA recently has made a push to this business model with the online Tiger Woods, FIFA and the Need For Speed World. Dungeons & Dragons Online developer Turbine changed the game from a monthly fee to the micro-transaction model with a huge success; in fact, they have already announced that their other online game, Lord of The Rings, will adopt the same system this fall.
Monday, 14 June 2010
Research firm DFC Intelligence and Live Gamer have compiled a survey of the Free-to-play games based in micro-transactions and their results point to a continuous growth in the next 5 years up to $7 Billion dollars. In some particular cases, with games like those of Free Realms or Runescape the benefits could triple those actually. Live Gamer president Andrew Schneider commented the survey's results: