“It was ultimately successful, but not hugely successful. We are also looking forward to other hits coming this year.”So it made money, but not enough money I guess. Feder also pointed to lack of an element of surprise contributing to the game's failure to reach potential:
“BioShock 2 is profitable for the company and is a great success. The franchise is viable and has a lasting impact on consumers."
“The surprise factor is always going to be there. Sometimes they work for you and sometimes they work against you. Our goal is to have them work for us. More often than not. We are in the business of creating huge franchises and launching hits.”It didn't sell that bad, but it wasn't a chart smashing title across the formats.