Tuesday, 1 June 2010

EA Rebrands NBA Live To NBA Elite

EA has decided to change the name of their long running NBA game series after 15 years of NBA Live. The next EA Sports NBA game will be named NBA Elite. Whether this is just a change of name or a bigger re-imagining of the series is still to be known, but EA may be trying to gain players from the best selling NBA 2K series. An EA spokesperson commented:
“It is time to leave the past behind. We have exciting and significant changes coming to our NBA game this year that will usher in the future of basketball video games.”
Could be that EA is planning a rebirth of the game in the same way that FIFA 09 changed FIFA? Maybe... but we will have to wait to find out. Images above popped up on the official Facebook page.

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