“One thing I have to do, and it’s my job, and my development team’s job, and my marketing team’s job, is make you not want to trade the game in."
“From our perspective, [it's] conditioning you to punch a code in, to get you going, get some digital content, and conditioning you to look at digital content as a value-add to the game experience itself."
“It’s not something I want to focus on, but it’s still a factor that the cost of a million people playing Madden 10 online is not inconsequential.”
Monday, 28 June 2010
EA Sports boss Peter Moore has gone on record to say that the publisher's new 'Online Pass' is there because they don't want people trading their games: