Monday, 28 June 2010

Bilson Doesn't Believe In TV Advertising For Gamers

THQ’s core games VP Danny Bilson has said that TV advertising for videogames isn't worth it any more and the money used could be better spelt elsewhere:
“One of the bigger questions we have to ask ourselves is how important is television? How important is television to a core gamer on a non-television brand?”

“I think television has some relevance on WWE and UFC because I consider those TV brands. But our other stuff? I question it severely.”

“It’s incredibly expensive, and [compared to] what I can do with two million dollars – which will buy a few TV spots on a big sporting event – what I can do in outdoor, or on the web, or direct-to-consumer is way more exciting.”
Bilson believes Xbox Live and PlayStation Network are a better avenue to reach the core gamer:
“You know where I want to market? I want to market on Xbox Live. I want to market on PSN, because every night that’s the switch I turn on at my house. And that front end comes, and those windows come, and all that marketing’s getting right to me because I’m a core gamer."

“That’s where I want to invest. Television is a big question mark for me.”
Could be onto something there.

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