UK retailer ASDA has recently employed development specialist Matmi to create a game called Make a Save which will promote the supermarket’s World Cup offers. Head of marketing for digital and financial services at ASDA Trevor Field had this to say on the matter:
“We wanted the game to be fun and interactive, and show that every single save we make is given back to our customers by lowering the prices of products they put in their basket each and every week."All in the spirit of football I say.
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