Monday, 28 June 2010

3DS Launch In Europe And US Will Be 31st March 2011 At The Latest

Nintendo US president Reggie Fils-Aime has said that their plan is to have the 3DS available in all their key territories by March 31st 2011. Besides commenting the possible release date, he said that the design we saw could not be definitive and that Nintendo intends to make money by selling the hardware, which could cause the 3DS to be more expensive than the Wii:
"Well, the reason we haven’t announced a launch date or pricing is that, first, we wanted to get reaction here. Secondly, we’ll be making individual market decisions in terms of what’s happening in Japan, what’s happening in the Americas, what’s happening in Europe. The one thing, for sure, is that we will launch in all of our major markets by March 31, 2011.”

"You know typically, at an E3, our engineers are looking for feedback. You know, we have an army of Nintendo representatives out on our show floor talking to attendees, getting reactions to everything in the device: the depth slider, the buttons, the sliding pad that is, essentially, an analog-type stick. These are things that we’re looking to get reaction to, including the overall button placement. When we get all that feedback, then we’ll finalise the design.”

“I have to refrain from talking specifically about the price point. What I can confirm is that, in terms of the production costs, it will cost more than the costs for the Nintendo DS today. Having said that, we believe we will produce enough value worthy of the production cost. We do not think we have to sell the products below cost.”

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