Thursday, 20 May 2010

Ubisoft Considering Similar DLC Scheme To EA

Ubisoft has revealed it is interested in EA's 'Project 10 Dollar' downloadable content scheme and is considering implementing something similar. Ubisoft CFO Alain Martinez commented:
"Most of the games we are releasing next year will have from the start downloadable content available, and we are looking very carefully at what is happening with EA regarding what we are calling the $10 solution, and will probably be following that line sometime in the future."
CEO Yves Guillemot added:
"We have been using keys starting last year on our products. Those keys were allowing some customers to have content if they were buying the product in specific stores, so we have the system in place to actually generate more revenue on the second-hand market."

"We are building the content to make sure it can be beneficial for both groups to actually pay enough on one side and on the other side when you don't buy the game as a full game that you're interested to buy the new offering and are interested to pay to get that."

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