Ouch... looks like the 'buy it new' incentive is here to stay with THQ revealing their incentive... multiplayer content being unlocked free with new copies of the game, then unlocked for $5 if you buy it second hand:
“This multiplayer content for UFC Undisputed 2010 will be available via a one-time code included with the game at purchase. Codes for accessing the content will be available for second-time buyers for an additional $5."Buy it new, get everything. Buy it preowned, pay a little more for multiplayer... It's clever, it's sneaky, is it fair?
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