Some of the reasons given for declined sales include the price reduction of the Wii, fewer must-have releases on the Wii for the first half of the financial year and the current strength of the yen currency. Nintendo had this to say on the matter:
"Through the expansion of 'Nintendo Zone', a service utilising the wireless function of Nintendo DS, Nintendo will continue to provide unique content such as free downloadable Nintendo DS software and Nintendo Wi-Fi connection, which enables players to enjoy games together with their distant friends."I would certainly say that the lack of true must have games recently would be a large contributor to dipped profits as although I do intend to pick No More Heroes 2 up this month I currently can't see anything on the horizon right now to buy. That and people finding ways to play copy games on their Wiis and DSs as well will also contribute to less income for Nintendo. Still, they do seem to be on top of the market so it can't be too bad for Nintendo after all (but I'm no businessman either, so...)
"In addition, Nintendo's strategy is to achieve the ultimate worldwide objective of 'must-have for everyone' rather than 'must-have for every family'. Nintendo will enrich consumers' daily lives with features such as information services at cultural facilities, commercial establishments and more."