"We fully expected people's knee-jerk reaction to be what it is right now and based on what they've been reading about [the Infinity Ward] situation, people have kind of formed their own perceptions of Activision as a publisher and we have anticipated that. It's unfortunate that's the case, but if you look at what we have, the two situations are so fundamentally different. Bungie is going to remain a fully independent company without being purchased or becoming part of Activision."Jarrard also talked of the new IP as their next big action universe. What will it be?
"Bungie is going to remain a fully independent company without being purchased or becoming part of Activision. We are going to own our own IP and we have creative control to create these games. For almost two years now, we've been working on the framework and planting the seeds, building the pillars of what will define our next universe."
"We've spent a decade now creating action games, so we can safely say that our next property will still be action-orientated.”
Wednesday, 19 May 2010
Bungie's Community leader Brian Jarrard has stated in an interview the reasons of the company to sign up with Activision as well as denying the possibility of seeing another Infinity Ward case with them since they remain still independent. He also said that they would not work on someone else's IP: