"If we've done our job right people will want to be connected while they're playing the single player campaign so they can stay connected to their friends and earn the achievements."The digital rights issue has caused a schism in the industry. Avalanche (Just Cause 2) told CVG recently that it felt Ubisoft’s approach punished legit gamers.
"The best approach from our perspective is to make sure that you've got a full-featured platform that people want to play on, where their friends are, where the community is."
"We need our development teams focused on content and cool features, not anti-piracy technology."
Whereas Namco told CVG earlier in the month that Ubisoft's DRM is the best option. But that was really only because they didn’t see another option.