“Our campaign in Australia is in line with Europe, and we really love it, it’s called ‘the game is just the start’. It really is saying that the games are just the start, look at all these other things.”Ephraim didn't state the name of the company but obvious clues make it... obvious.
“But I don’t think we are arrogant anymore. I think we can name a company that is a fruit that is in the news a lot about their arrogance, I think they have taken the mantle from us, if we were ever arrogant! I don’t think we were arrogant.”
Thursday, 20 May 2010
Sony Australia boss Michael Ephraim has had a go at Apple even seeing the firm has become arrogant: