Wednesday, 21 April 2010

Ubisoft Goes Green With Packaging

Ubisoft has announced details on its new initiative to go a bit greener by making its video game packaging more environment friendly.

The publisher previously revealed that it intends to stop distributing paper manuals with its games and contain all the manual info on the disk itself.

Makes a painful amount of sense doesn’t it really?

The Ubisoft’s first title to front this initiative will be Shaun White Skateboarding. The company is claiming that this alone will save more than 6,000lbs of CO2 and 15,000 gallons of waste water. Olympic gold medallist White commented:
"It's pretty cool that Ubisoft is making a conscious effort to go green with its new video game packaging."

"I'm excited for my new skateboarding game to come out and stoked that it will be the very first Ubisoft game to be part of their green packaging initiatives."
Ok Ubisoft, you’ve scored kudos with this one.

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