For the stunt, an actor with bandaged hands threatened onlookers who were drinking outside a bar with a fake firearm. Surprise surprise, the cops were called and the actor arrested.
The manager of the bar described his customers as being ‘pretty terrified’. Monaco’s marketing manager Duane Mutu told The New Zealand Herald:
“This was by no means an attempt to get cops down there and get this sort of exposure. We do apologise, we shouldn't have had guns down there. It was just marketing gone wrong.”Senior Sergeant Ben Offner added:
“We consider these types of stunts to be very ill-advised and have real concerns a similar one may one day end in tragedy.”Well Ubisoft, maybe this is just karma for the whole DRM thing… well, that and incredible stupidity on behalf of the Monaco Corporation.