Friday, 23 April 2010

Sega Going Through Restructuring Process In The West

Mike Hayes, president of Sega West, has revealed the company is currently going through a restructuring process, which has resulted in the loss of 73 jobs across Europe and North American offices:
“We’ve been going through the planning process the past 6 months, taking a look at the future of the market and where we think our investments need to be. It’s no surprise that the share of digital is growing as an overall part of the video game business, so we decided we have to invest more in that specific area, and notably, we had to get our business groups appropriately sorted to provide the right focus."

“Traditionally, Sega of America and Sega Europe had been running a dual company where both would look at traditional goods and both would look at the digital side. What we decided to do is to make San Francisco the kind of hub for our digital efforts, and therefore make London the hub for the traditional packaged goods part."

“I would stress, however, that this is very much administrative reorganization, because clearly we want to be very successful with digital globally. Likewise, we want to continue to be successful with traditional goods. So the reorganization allows us to be much more efficient in terms of our costs, but probably more importantly in the way that we can look at the future business.”

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