The decision did not go down too well with many PS3 owners and one disgruntled customer, a moderator named ‘iapetus’ on NeoGAF complained to Amazon where he had bought the PS3.
Apparently the European law states that responsibility is placed on retailers and not manufacturers of a product, and Directive 1999/44/EC states that goods must "be fit for the purpose which the consumer requires them and which was made known to the seller at the time of purchase".
iapetus obtained his refund even though his 30 day guarantee was up as well as his warranty being out of date.
So does this mean that if enough angry PS3 owners get off their behinds and stuck it to the retailers, would the retailers then pressure Sony to re-enable the use of other OS?
The firmware update isn’t mandatory and it may be argued as such but that would hardly be enough justification given it would result in the inability to use some online features as well as issues playing new software.