Friday, 23 April 2010

New Motion Controllers Need GAME To Achieve Success

GAME chairman Peter Lewis has recently commented that in the upcoming release of the Playstation Move and Microsoft’s Project Natal that GAME will be an important factor and that they ‘need GAME’ if they want their products to be a success upon launch. He had this to say on the matter:
“These products will continue to broaden the appeal of video games and expand customer choice, with GAME being a key destination for showcasing their launches.”

“They will require demonstration and explanation, both of which are the province of the specialist. We are seeing new entrants to our market, including mobile operators, and are extending our offer in store and online to provide our customers with even more choice.”
Sounds logical. Let the customer try before they buy and all that. Just don’t have some pratt marketing guy standing there being all flowery and asking “ would you like a go” and doing things with the device you would never do at home (honest!)

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