Tuesday, 6 April 2010

Modern Warfare 2 DLC Gets Big Backing From Activision

Games publishing giant Activision has recently composed a £1m marketing campaign for the recently released DLC for Call of Duty: Modern Warfare 2. The campaign will support the Stimulus Package that has recently been released for Xbox 360 and will be available later in the year for PC and PS3. Activision’s marketing director for UK and Ireland David Tyler said about the campaign:
“We are excited about the content of the Stimulus Package and our gamers are going to be blown away by the new maps."

“Our partners are playing a crucial role in driving the Stimulus Package message out to consumers through their in-store activation."

“Retailers are fully on board to ensure they secure their share of the commercial opportunity that is being created. The key behind all of this as usual, is having great content.”
Now it is good that they are getting behind their games and all but with the recent fury about players not being able to play the new content it may be best to use some of that money to correct that issue first rather than telling everyone to buy the DLC. Just a thought.

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