Monday, 19 April 2010

Crysis Developer Predicts End Of Free Demos

In an interview with industry site Develop, Crytek's co-founder Cevat Yerli explained that he doesn’t see free demos being a reality in the future. Also that he doesn’t think a demo of Crysis 2 will be released:
"A free demo is a luxury we have in the game industry that we don't have in other industries such as film. Because we've had this free luxury for so long, now there are plans to change this people are complaining about it. The reality is that we might not see any free game demos in the long term."
Umm, yeah Cevat, we do, they’re called trailers and they help people avoid wasting money on media they aren’t interested in, besides it’s a different industry, what’s he expecting, a hands on demo of the film? As for games, people are far more reluctant to shell out £45 for something they haven’t tested or at least have trust in from previous experience with the company.

However, EA have recently admitted that it was considering releasing premium demos "for $10 or $15" before a game’s release.

We would be surprised if one single person paid real money to play a demo. Quite obviously, EA and apparently Crytek, are more concerned with their bottom line than customer satisfaction.

A stunt like this will certainly take the attention off Ubisoft’s fascist DRM scheme anyway. What’s happening to the industry we love?

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