Avatar Producer Blames Fox For Poor Game Sales

Jon Landau, producer on Avatar has blamed Fox for the game adaptation's poor sales. Landau commented that developers need to work closer with film-makers to ensure quality development:

“[Developing these games] can’t be studio-driven. It has to be filmmaker-driven. I think [game companies] need to go find the Jim Camerons, Steven Spielbergs and Peter Jacksons of the world and develop the relationships with them”.

“I wish it was coming together more."

Landau stated he believes Fox didn't understand Ubisoft's needs for marketing and making the game which lead to several mistakes being made.