Friday, 19 March 2010

Yakuza 4 Promotion Limousine Style



In a recent promotion push for Sega’s latest release in the Yakuza (Ryu Ga Gotoku in Japan) franchise Sega have been parading a limousine-style hummer around the streets of Shinjuku, Shibuya and Roppongi (very popular spots of central Tokyo and also the home to the origin of Yakuza’s Kamuro-cho, the real Kabuki-cho in Shinjuku).

Certainly an interesting way of promoting the game and it definitely makes a change from seeing adds on the side of buses all the time (although equally effectively). Just a shame I don’t live in Japan on this may have just convinced me to go buy the game (though I had made my mind up buying it beforehand).

Source: Kotaku

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